Breakeven calculator

How many deals does it take to pay for Cyrano?

Enter what a closed deal is worth to you. We show how many deals cover your investment, then a sourced 12-month estimate of what partner introductions could produce. Every assumption is adjustable and shown below.

Your numbers

Start with your contract value. The rest are sensible defaults you can change.

Plan

$5,000/mo + $1,500 setup · 40 intros/mo · 10-meeting minimum · 90-day commitment, then month-to-month

Average contract value (first year)

What one new customer is worth to you in their first year. Use revenue, or gross profit if you want a stricter test.

Win rate

Default 19%: new-business average (Ebsta + Pavilion, 2025).

Sales cycle

Default 91 days: new-business average (Ebsta + Pavilion, 2025).

Introductions and meetings

Introductions per month

Momentum includes 40 per month.

Intro to partner conversation

Cyrano assumption, not a third-party figure.

Meetings per month (plan minimum)

Momentum: 10-meeting minimum. You can raise this if your plan sets a higher number; it can't go below the guarantee.

Include deal-size uplift for referred customersOff by default. Referred deals are sometimes larger; turn on only if that fits your business.

Advanced partner-funnel assumptions

Conversations that become active partners

Cyrano assumption, not a third-party figure.

Referrals per active partner per month

Default 0.4: about 4.6 referral leads per active partner per year (Impartner, 2016 data).

Months from activation to first referral

Cyrano assumption, not a third-party figure.

Momentum breakeven

3 deals to break even

Your 12-month investment on Momentum is $61,500 ($5,000 × 12 + $1,500 setup). At $25,000 per customer, that is 2.46 deals, so 3 closed deals cover it.

90-day commitment: $16,500 · 1 deal; Then month-to-month.
How you are invoiced: Only in months we deliver the plan's guaranteed meetings (10). Fees above are the most you would pay.

What is guaranteed, and what is an estimate

Guaranteed: 10 meetings per month on Momentum. This is the floor in the Low case below.
Estimate, not a guarantee: about 16 partner conversations a month (40 intros × 40%). Introductions and referrals vary with your market and your follow-through.

12-month estimate: referral revenue vs. investment

Revenue counts deals that close within 12 months, at first-year contract value. Deals still in the pipeline at month 12 are not counted. These estimates lean on assumptions we label as ours (how many conversations become active partners, and how often partners refer), so test them under Advanced assumptions.

Low case

Guaranteed meetings only; lowest outside win-rate lift; no faster cycle.

$267,410

referral revenue in 12 months

Return on investment: 4.3×
Net of investment: $205,910
Deals closed: 10.7
First close: Month 5
Covers investment: Month 8
Conversations / mo: 10

Investment: $61,500

Expected case

Estimated partner conversations; Crossbeam 2023 win-rate lift.

$732,564

referral revenue in 12 months

Return on investment: 11.9×
Net of investment: $671,064
Deals closed: 29.3
First close: Month 4
Covers investment: Month 6
Conversations / mo: 16

Investment: $61,500

High case

Expected case with the referral rate of partners who have referred before.

$1,066,995

referral revenue in 12 months

Return on investment: 17.3×
Net of investment: $1,005,495
Deals closed: 42.7
First close: Month 4
Covers investment: Month 5
Conversations / mo: 16

Investment: $61,500

Compare plans

Which plan fits your numbers?

Same inputs, each plan's price and guarantee. We recommend Momentum when even the Low case covers its 12-month cost, and Catalyst otherwise. Velocity is limited to 3 clients and led by our founder, so it is a conversation, not a default.

Catalyst

$3,000/month

8 meetings guaranteed

12-month investment: $36,000
Deals to break even: 2
Low-case return: 5.9×
Expected-case return: 20.3×

Momentum

Recommended

$5,000/month

+ $1,500 setup

10-meeting minimum

12-month investment: $61,500
Deals to break even: 3
Low-case return: 4.3×
Expected-case return: 11.9×

Velocity

$10,000/month

+ $1,500 setup

10+ meetings guaranteed (target set in scope, never below 10)

12-month investment: $121,500
Deals to break even: 5
Low-case return: 2.2×
Expected-case return: 6×

Show the math

Every assumption, and where it comes from.

Third-party figures are named with their source. Anything without an outside source is labeled as a Cyrano assumption. Nothing here is a result we have delivered.

Formulas

Investment = monthly fee × 12 + setup. Momentum: $5,000 × 12 + $1,500 = $61,500. The 90-day commitment is monthly fee × 3 + setup = $16,500.
Deals to break even = investment ÷ value per customer, rounded up. $61,500 ÷ $25,000 = 2.46.
Partner conversations per month: Low = your plan's meetings (10). Expected and High = the larger of that and introductions × conversion rate (40 × 40% = 16).
New active partners per month = conversations × active-partner rate.
Referrals in month t = active partners that started at least 1 month earlier × referrals per partner per month.
Deals closed in month t = referrals made 2 months earlier (Low: 3) × partner win rate. Your win rate × lift: Low 21.2%, Expected and High 29.1%.
Referral revenue = deals closed within 12 months × value per customer. Return = revenue ÷ investment.

How the recommendation works

We recommend Momentum when even the Low case (guaranteed meetings only) brings in at least its 12-month cost, and Catalyst otherwise. Velocity is limited to 3 clients and led by our founder, so we never auto-recommend it.

What this does not model

Your cost of delivering the work, unless you enter gross profit as your contract value.
Renewals, expansion or customer lifetime value beyond the first year.
Partners who never refer, seasonality, or capacity limits on your sales team.

Illustrative estimate, not a guarantee. Only the meetings in your plan are guaranteed.

Assumptions and sources

Assumption	Value used	Source
Win rate (new business)	19% (default 19%)	Ebsta + Pavilion, 2025 GTM Benchmark Report (opens source in new tab)
Sales cycle (new business)	91 days (default 91)	Ebsta + Pavilion, 2025 GTM Benchmark Report (opens source in new tab)
Win rate for partner-referred deals: expected and high	× 1.53 (deals 53% more likely to close with a partner)	Crossbeam, State of the Partner Ecosystem Report, 2023 (opens source in new tab)Vendor survey. Applied as a multiplier on your win rate.
Win rate for partner-referred deals: low case	× 1.117 (11.7% average lift)	Crossbeam network data, as of October 2024 (opens source in new tab)The source does not say whether the lift is relative or in points; we apply it as relative.
Faster close for partner-referred deals (expected and high)	46% shorter cycle	Crossbeam, State of the Partner Ecosystem Report, 2023 (opens source in new tab)The low case uses your full sales cycle.
Referrals per active partner	0.4 per month (default 0.4, about 4.6 per year)	Impartner, The State of Business Partner Referral Programs (2016 Amplifinity program data) (opens source in new tab)Active partners averaged 4.6 referral leads a year, which is 0.38 a month; we round to 0.4.
Referrals per active partner: high case	× 1.46 (6.7 vs. 4.6 per year)	Impartner, The State of Business Partner Referral Programs (2016 Amplifinity program data) (opens source in new tab)6.7 is the average for partners who had referred successfully before.
Optional deal-size uplift: conservative	+16% (off by default)	Wharton / Journal of Marketing, 2011 (referred customers worth at least 16% more) (opens source in new tab)A consumer-banking study, so directional for B2B.
Optional deal-size uplift: higher	+24% (off by default)	Crossbeam customer case study (LeanData): partner-influenced deals 24% larger (opens source in new tab)One company's result, not an industry average.
Introductions to partner conversations	40% (default 40%)	Cyrano assumptionNo third-party source. Adjust to what you expect.
Conversations that become active partners	35% (default 35%)	Cyrano assumptionNo third-party source. This is the assumption most worth testing.
Time from activation to first referral	1 month (default 1)	Cyrano assumptionNo third-party source.
Average contract value	$25,000	You entered thisThe default is a placeholder, not a benchmark.

Month-by-month: Momentum, Low and Expected case

Month	Low deals	Low cumulative	Expected referrals	Expected deals	Expected cumulative
1	0	$0	0	0	$0
2	0	$0	2.2	0	$0
3	0	$0	4.5	0	$0
4	0	$0	6.7	0.65	$16,279
5	0.3	$7,428	9	1.3	$48,838
6	0.59	$22,284	11.2	1.95	$97,675
7	0.89	$44,568	13.4	2.6	$162,792
8	1.19	$74,281	15.7	3.26	$244,188
9	1.49	$111,421	17.9	3.91	$341,863
10	1.78	$155,989	20.2	4.56	$455,818
11	2.08	$207,985	22.4	5.21	$586,051
12	2.38	$267,410	24.6	5.86	$732,564

Covers months 1 to 12. Investment for comparison: $61,500.

Want to pressure-test these numbers with us?

Bring your contract value and your partner list. We will walk through it live.

Schedule a demo call

This calculator is an illustrative estimate, not a guarantee of introductions, referrals, deals or revenue. Only the meetings in your plan are guaranteed. Results depend on your market, offer, sales process and follow-through. Industry figures come from third parties and may not match your results.